BharatBenz trucks power Season I of ‘IRT - India’s Deadliest Roads’
Mumbai/Chennai, October 18, 2016
Mumbai/Chennai, October 18, 2016
Mumbai/ Chennai: BharatBenz associates with History TV18 to present the first Indian edition of ‘IRT- India’s Deadliest Road’ featuring 10 episodes will air every Friday, starting from October 21, 2016 at 09:00pm. The show will witness actress Mandira Bedi, wrestler Sangram Singh and actor Varun Sharma maneuvering BharatBenz trucks through the roads of Leh-Ladakh, Pangong Lake and Nubra, to supply essential commodities to the remote villages in these regions, which are otherwise cut off from the world during severe winters.
The show features the three celebrities driving BharatBenz MD IN-POWER 1214R for fifteen hundred kilometers up to 18,000 feet in the unforgiving terrain of the Himalayan region. ‘IRT-India’s Deadliest Roads’ documents the daring and difficult conditions that truckers face while driving at these heights. The challenging terrain threw up the rockiest of roads, slippery curves, the truly 'crazy nalas' and many other kinds of almost unnavigable paths. The participants were trained in Chennai and Manali to drive the trucks on different terrains and also get familiar with the features of the truck, which helped them during the course of the thrilling expedition.
Speaking on the association, Mr. Sominder Singh, DICV’s Vice President responsible for Domestic Sales, Product Management & Network said “We have associated with HistoryTV 18, as we found the concept of the show very challenging and fascinating. It is the perfect format to visually showcase how BharatBenz trucks are tailor-made for our customers’ needs. They are robust, reliable and the ideal vehicles to handle all kinds of road and weather conditions as well as the toughest of terrains.”
The three BharatBenz trucks on the show – 1214R MD IN-POWER models - are from the recently launched next generation of reliable medium duty trucks, which comes with an enhanced focus on payload advantage, improved fuel efficiency, higher service intervals, radial tyres and enhanced feature-loaded driving comfort. The contemporarily styled trucks also feature the Multi Drive Mode (MDM) which allows drivers to optimize engine settings either for urban traffic or highway trucking with the push of a button.
DICV at a Glance
Daimler India Commercial Vehicles (DICV) is a 100% subsidiary of Daimler AG, Stuttgart, Germany. DICV is a full-fledged commercial vehicle player in the Indian market. It currently produces and sells above 9 to 49 tons trucks for the Indian volume market, under the brand BharatBenz. BharatBenz stands for Indian engineering with German DNA. Under its bus division, the company produces and sells BharatBenz buses and Mercedes-Benz buses from its manufacturing plant at Oragadam. Bharat-Benz products have been engineered to serve all major customer segments with a focus on total-cost-of ownership, safety, reliability and comfort. The DICV-built FUSO trucks from Oragadam are exported to markets in the Middle East, Africa, Asia, and Latin America.
The state-of-the-art production plant at Oragadam, near Chennai, spreads over 400 acres (160 hectares) and was opened in 2012. The site is also home to DICV’s headquarters and R&D operations, and features a modern test track designed to simulate Indian conditions – making it one of its kinds in Asia. DICV has made an overall investment of more than INR 5,000 crores. In August 2016, less than four years after the start of production, the milestone of 50,000 produced vehicles was crossed – an unprecedented ramp-up in the Indian commercial vehicle industry.