BharatBenz widens reach in Tamil Nadu with Tuticorin dealership

Press Release Press Release
25. January 2017 Tuticorin, India
  • Fourth BharatBenz 3S touch point owned and operated by Jayaraj Trucking in Tamil Nadu
  • State-of-the art 3S (sales, service, spares) facility to cater to BharatBenz trucks and buses, Mercedes-Benz coaches
  • Mr. Sominder Singh, Vice President Domestic Sales, Product Management & Network, Daimler India Commercial Vehicles (DICV): “BharatBenz enjoys a strong following in the market with a robust & reliable product portfolio. With our 12th dealership touchpoint in the state of Tamil Nadu, we are able to cater to our customer requirement in the region. Jayaraj Trucking meets BharatBenz’ highest standards of quality and expertise and is committed to provide a holistic ownership experience.”

Tuticorin – Daimler India Commercial Vehicles (DICV) in association with Jayaraj Trucking today inaugurated a new state-of-the-art dealership touchpoint for its commercial vehicle brands in the ‘pearl city’ Tuticorin. The latest addition to DICV’s domestic sales and service network will cater to BharatBenz trucks and buses as well as to Mercedes-Benz luxury coaches. The opening of this new dealership touchpoint which is owned and run by Jayaraj Trucking is an illustration of BharatBenz’s demand and acceptance in the market. DICV’s dealer network continues to proliferate deeper into the domestic market with semi urban and rural areas.

The Tuticorin dealership is the fourth BharatBenz touchpoint for Jayaraj Trucking, preceded by its presence in Tirunelveli, Trichy and Madurai. The new dealership is spread across 35,000 square feet, and is a one-stop service destination for trucks and buses and offers a superlative brand experience. The dealership is located at Marudai to Tuticorin National Highway, Mela Arasadi

Mr. Sominder Singh, Vice President Domestic Sales, Product Management & Network, Daimler India Commercial Vehicles (DICV), said: “BharatBenz enjoys a strong following in the market with a robust & reliable product portfolio. With our 12th dealership touchpoint in the state of Tamil Nadu, we are able to cater to our customer requirement in the region. Jayaraj Trucking meets BharatBenz’ highest standards of quality and expertise and is committed to provide a holistic ownership experience.”

Mr. Jeyasuresh Jayaraj, Chairman, Jayaraj Trucks & Buses Private Limited, said: “Our new BharatBenz dealership reflects our confidence in the brand’s ability to provide comprehensive commercial vehicle solutions to this industrial belt. Customers can be assured of the best of sales advisory and aftersales services with Proserv.”

Features of the Dealership:

The avant-garde 3S facility (sales, service, spares) has six mechanical bays. The dealership encompasses a unique lounge which customers/drivers can use while their vehicles are being serviced. The dealership will have trained manpower who understand the diverse needs of the customers. The 24x7 enabled workshop is manned by qualified Daimler trained engineers/technicians and comes equipped with high productivity tools, advanced guided diagnostics and mobile service vans. The dealership will provide a host of value-added services such as cashless zero-depreciation insurance, full maintenance contracts, extended warranty, 24x7 roadside assistance, vehicle tracking systems, driver training, and on-site service.

About the BharatBenz sales & service network in Tamil Nadu

In Tamil Nadu BharatBenz now has 12 Network touch points with outlets in Chennai, Coimbatore, Arasur, Hosur, Salem, Madurai, Vellore, Trichy, Tirunelveli, Tirupur, Sankari and the newly added Tuticorin. All the dealerships provide sales & service for the complete range of 9-49 tonne BharatBenz trucks as well as for BharatBenz 9 tonne buses and Mercedes-Benz luxury coaches.

Contact:

Sebastian Wahle, +91 73 5879 2916, sebastian.wahle@daimler.com
Shina Satyapal, +91 44 45996039, , shina.satyapal@daimler.com
Ritu Bagri, MSL Group, +91 98 84173290, , ritu.bagri@mslgroup.com

Further information from DICV is available at:

Daimler at a Glance

Daimler India Commercial Vehicles (DICV) is a 100% subsidiary of Daimler AG, Stuttgart, Germany. Daimler India Commercial Vehicles (DICV) is a 100% subsidiary of Daimler AG, Stuttgart, Germany. DICV is a full-fledged commercial vehicle player in the Indian market. It currently produces and sells above 9 to 49 tons trucks for the Indian volume market, under the brand BharatBenz. BharatBenz stands for Indian engineering with German DNA. Under its bus division, the company produces and sells BharatBenz buses and Mercedes-Benz buses from its manufacturing plant at Oragadam. Bharat-Benz products have been engineered to serve all major customer segments with a focus on total-cost-of ownership, safety, reliability and comfort. The DICV-built FUSO trucks from Oragadam are exported to markets in the Middle East, Africa, Asia, and Latin America.

The state-of-the-art production plant at Oragadam, near Chennai, spreads over 400 acres (160 hectares) and was opened in 2012. The site is also home to DICV’s headquarters and R&D operations, and features a modern test track designed to simulate Indian conditions. DICV has made an overall investment of more than INR 5,000 crores. In August 2016, less than four years after the start of production, the milestone of 50,000 produced vehicles was crossed – an unprecedented ramp-up in the Indian commercial vehicle industry.

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