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20,000 BharatBenz trucks: DICV reaches Sales Milestone in India


  • Sales of 20,000 BharatBenz trucks achieved within first two and a half years in the market
  • Significant inroads in HDT segment with more than 7% market share


Oragadam, India: Daimler India Commercial Vehicles Pvt. Ltd. (DICV), a 100% wholly owned subsidiary of Daimler AG, Stuttgart, Germany, today announced that sales for BharatBenz trucks has surpassed 20,000 units since its market launch in September 2012. Sales of BharathBenz trucks registered a growth of 72% in the first two months of 2015 as compared to same period last year. BharatBenz trucks have been fulfilling the aspirations of the Indian truck market with a robust product portfolio from 9 to 49 tones.

Mr. Erich Nesselhauf, Managing Director and CEO, Daimler India Commercial Vehicles (DICV), said, “This Sales Milestone of 20,000 BharatBenz trucks shows that even under difficult market conditions of the Indian Truck industry, we are fully on track. Our trucks are well perceived by the Indian customers and subsequent orders are evidence of the confidence our customers”

Mr. Sreeram V, Vice President Domestic Sales, Product Management & Network, DICV said “BharatBenz is gaining momentum in the Indian market. 20,000 trucks is an important milestone for us and we are already among the top three in the Heavy Duty segment This reflects that our robust product portfolio offers the lowest Total- cost- of -ownership for the Indian customer, better fuel advantage, efficiency and performance.”

BharatBenz network and Proserv

DICV is significantly increasing the network footprint in the country, with its state-of-the-art dealership outlets. By now, DICV has 81dealership that cover 85% of the Indian market. The BharatBenz dealerships have a 24x7 enabled workshop. It is manned by qualified & Daimler trained engineers/technicians and equipped with high productivity tools, advanced guided diagnostics & Mobile Service vans. The dealerships provide a host of value-added services viz., Cashless Zero-depreciation Insurance, Full Maintenance Contracts, Extended Warranty, 24x7 Roadside Assistance, Vehicle tracking systems, Driver Training and Express & On-site Service. DICV offers complete trucking solutions that include a reliable and efficient aftersales network. Proserv, DICV‟s branded aftersales unit is designed to help BharatBenz truck owners save time, money and resources.